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I design the operating systems behind ambitious strategy — customer lifecycle, governance, and AI-enabled operations that turn priorities into measurable results.
With over 12 years operating at the intersection of strategy and execution, I specialize in customer lifecycle design, retention operations, and AI-enabled automation. My background spans institutional governance and high-growth EdTech.
I build operating systems, KPI frameworks and cross-functional alignment that turn ambitious strategy into measurable, compounding results.
UDIT — Madrid, Spain
Oct 2025 – Present
Madrid, Spain
Sep 2021 – Oct 2025
Banco de España — Madrid, Spain
Nov 2017 – Apr 2024
Banco Popular — Madrid, Spain
Jun 2015 – Nov 2017
BRED Banque Populaire — Paris, France
Jan – Jul 2014
OECD — Paris, France
Jan – Dec 2013Deployed an AI-enabled customer support model handling 2,800+ daily interactions, cutting first-response time from 6 hours to 8 seconds.
Delivered a full CRM migration of 180,000+ records, 12% under budget, with zero data loss.
Designed a customer health and retention-risk framework that improved NPS from 42 to 61 and cut complaints by 55%.
Eliminated 320+ weekly manual hours across the organization through AI-driven workflow automation.
Built the governance and operating model from scratch that let the executive team lead four institutions as one.
Aligned marketing, admissions and support around shared lifecycle metrics, sustaining 9–15% conversion (4.5–7.5x industry benchmark).
Hover or click each card to turn it over.
Banco de España · 2015–2017
Top 5% nationally, completed while working full-time.
Trás-os-Montes e Alto Douro (Portugal) · 2011–2012
CUNEF (Spain) · 2005–2011
Whether you're exploring AI, need a workshop, or want to collaborate — I'd love to hear from you.
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